All right.

Welcome back to Full Spectrum Living with CBD.

I am Meredith Your Cohost.

And I am here today with Jessica and Adriane,

who are both with bluegrass hemp oil.

And today we were just having a conversation before

we we started recording this, and we were talking

about how many people are actually using CBD products

versus how much it's now available across the country

and why people aren't really stepping into this as

a solution or why people are kind of freaked

out or afraid to try these products.

And that was something that you

guys are both really passionate about.

So, Adriane, why do you think people are

not necessarily jumping in with both feet?

Yeah, it's so crazy.

So we've seen a couple of different

articles anywhere from 7% of the population

are taking CBD products upwards to 20%.

So somewhere in between, there

is probably the right answer.

But you're right, there's so many

other people that aren't taking it.

And there's a few things, I guess, Jessica and

we kind of talk about this a lot, and

we talk to customers all the time.

And first thing, I think they're just kind of nervous.

They're worried about the stigma.

Even though it has been around for a

few years, I think they're still worried about

what's my family going to think.

What are my kids going to think?

My mom, my physician, my employer.

We have consumers that probably still haven't told their

doctor that they're taking our products or actually talked

with a woman today who said she told her

son, but she hadn't told her daughter.

So again, it's that nervousness of people

thinking that they're doing something nefarious.

So do you think that that's like maybe just kind of

a cultural aftermath of how in just talking in the US,

we've been taught and brought up that if you're sick, you

go to the doctor and the doctor knows best and that

they're going to give you what's best.

But then you start looking at the statistics and

it's like doctors aren't even educated around this or

nutrition as well as you guys are?

I definitely think that's a huge factor.

I think there's a lot of reefer madness

stigma still hanging on, which is insane.

But we have people in their 50s, 60s, 70s who come

in and they kind of get a little thrill out of

their purchase there because even though they know logically this is

not an intoxicating product, this is a legal product, and it's

great for help with almost no side effects.

They still get this little jolt out of their

purchase sometimes with us, like they're doing something taboo

and it's just leftovers from the reefer bandits era.

I think when you talk about

physicians, I think it's very interesting.

So there are a lot of physicians

that will shake their finger at you.

If you say, I don't want a flu shot, so much

less you say, hey, I want to take this natural holistic

product instead of the Pharmaceuticals instead of the pain meds.

Actually, more and more physicians, excuse me,

are getting on board with it.

So I don't want to throw them all under that same bus.

But there still are quite a few

that will absolutely not support CBD.

So you can understand why consumers may

be a little nervous and getting started.

You've got people like my father, who is a

veteran, who I think it would be life changing

for him in many ways to take our product.

And his fear is that he'll lose

his veteran benefits by taking our product.

Even though we know that's not true and we

know that we have clients who take it with

no issues through the VA and it's approved and

all of that, he's still really concerned.

So there's just a lot of leftover fear, I think.

But we've been taught fear around the

cannabis plant for a long time.

So it takes a while to unteach that, I think. Yeah.

Well, that's why we're here, though, right?

I mean, that's what you are

wanting to create with the show.

So what other reasons do people have?

So maybe there's a stigma around it, but what

else is keeping people from giving it a shot?

I think a lot of people

probably think it's snake oil, right.

Too good to be true.

Probably they may have tried a product

and it didn't work for them.

So they're just like, yeah, it's the next best thing.

It'll be gone just as quickly as it got here.

You always hear these new whether it's new essential

oils or celery juice or all these fads that,

yes, are definitely beneficial in their own right.

But to have that level of response that

we're seeing from consumers and all of the

studies that you can find on PubMed.

Gov with regards to cannabis and cannabinoids as

a treatment, as a viable treatment for these

conditions, it's a little different, right?

Yeah, I think that there's definitely

some snake oil to it.

So let me ask you something.

Sorry, Jessica, but just real quick, how long has

CBD been utilized for the things that you see

your customers and clients utilizing it for?

Well, so that's a great question.

So the endocannabinoid system.

And Jessica, correct me if I'm wrong.

I think it was discovered in the 90s.

Yes, discovered in the 90s.

And actually CBD was actually isolated and found

and discovered before THC was fun fact.

So it's definitely been there.

But a lot of the studies were focused on

the THC aspect because of its intoxicating factor.

Right.

That's what everybody wanted to figure out.

So CBD kind of took maybe a backseat to it.

So I'd say probably here more.

So within the last 20 years, what we've seen on PubMed.

Gov, which is the US Library of Medicine,

there's over 24,000 studies done on cannabis and

cannabinoids just within the last 20 years, that's

over three and a half studies per day.

So when they talk about there's not enough

studies to support the fact that cannabis or

cannabinoids are beneficial for this condition, that condition

called BS, to be perfectly honest, there may

not be 250 studies on one particular condition,

which may be what everybody wants.

But there's definitely enough studies out there

that are rooted in autoimmune or in

inflammatory conditions that are, in my opinion,

my professional opinion, definitely enough. Right.

For people to have some trust

in some faith in quality products.

That's the thing in quality products.

And combined with the information that does exist in

the research that has been done, combined with the

amount of anecdotal evidence that we're seeing now that

so many people are taking it's just really undeniable.

I think where the snake oil thing comes into play

is where it's maybe talked about in such an unrealistic

frame, like it will do this and it will do

that and it will fix every single thing.

I think that's easy to fall into.

Well, it must be snake oil,

because obviously that can't be true.

And so I think it's a matter of reframing how

we speak about it, because it could do all of

those things we don't know, particularly if it will do

every single thing for one person, although for some people

it has so many different ways where you see benefit,

but for others, it's one or two ways.

And that's still great.

So I think it's reframing how we speak about it

as well and the claims that are being made. Right.

I think that that's where they may have tried a product

and they may not be taking it today, but maybe they

tried one and it really has to look at.

Okay, so let's have a conversation

about what product you tried.

Where did you get it?

Was it bought in a convenience

store shelf or via Amazon?

Did you get it from a trusted source

where you know who's cultivating your plants, where

the plants came from, how was it extracted?

There are so many questions that again, when you go

and buy a bottle of shampoo on the shelf, you

don't ever have to ask yourself, right, you're just going

to go, I'm going to buy it. I've seen the commercial.

It's great.

Or if it's a pharmaceutical,

the physician prescribed it.

I know it's been this, that or whatever.

So, yeah, I know it's fine to take with CBD.

Again, it is kind of the wild while west out

there with products, but it really requires the consumer to

kind of educate themselves on what it is.

And then two also give it a fair shake.

There's a lot of people again, I think we are struck

with this Western Pharmacopia where I'm going to take a pill

and I'm going to feel better within an hour or two.

And with CBD, the way that it works within our

bodies, it doesn't necessarily act that way for everybody.

Now, I personally take it from migraines.

And I do see relief probably

almost immediately in that sense.

So from like a 15 to 20 minutes, which is fantastic.

But I also take it for arthritis does

not work the same way for my arthritis.

So it's really giving it a true test. Right.

So Jessica, she always talks about Page and how

it took two months, I believe, two months for

Page to actually see the benefits of CBD, two

really long months of us at that time.

When we started her on CBD, it was five years ago,

and no one was taking it, hardly at that time.

And so her psychiatrist was really concerned

and she called Child Protective Services honest.

And of course, that was immediately dismissed.

It's a legal product to give her.

But I think that, of course, would scare

any parent that that could possibly happen.

And they have to defend their choices and

have someone looking at that in that way.

For two months, we're sitting here thinking like,

oh, my gosh, we got CPS called on

us and we're taking her off of Pharmaceuticals,

and we don't even see that it's working.

And then it was boom, like a light switch

flipped or something because we just started seeing one

sign after another that things were improving and it

just continues to improve here still five years later.

So let me ask you this, like, you kind of alluded to

it a little bit, but I think it's like anything, right?

There are people who do good, and

then there are people who do a

disservice in any industry around any product.

I think the Internet is kind of

like actually helping us to see that. Right?

There's good information, there's mediocre

information, there's poor information.

But it must be seen with

the product quality here, too, right?

Like, if I can buy something on a drugstore

shelf, if I can buy something on Amazon and

I can buy something from you guys or other

high quality producers of different types of products, what

should consumers knowledge around that really be? Right?

Are all those things the same, or is there

a big difference between what I get at the

drugstore versus what I can buy from you guys?

There actually is.

And we can definitely I mean, that's a whole other

episode in and of itself, to be perfectly honest, like

things to look out and to check for.

But there's been a lot of independent studies.

There's been a lot of investigative reporting that some

news outlets have done, and they've taken products off

the shelf and they've sent them off for testing.

And the sad thing is there will be

numbers that are on the front of the

bottle claiming so many milligrams of CBD.

And whenever the test comes

back, there's nothing in there.

It's premium price.

And so no CBD or the level of CBD

that's supposed to be in there isn't in there.

Or it will actually will

test positive for toxic chemicals.

There's so many things that consumers you really

do have to do your research with this.

And I know everybody.

If you do want to try it, if you're deciding

to jump out of that not taking CBD into the

taking CBD bucket, you want to do your research. Right.

You want to be able to feel comfortable with

the people and the product that you're purchasing.

And honestly, word of mouth is the best way to go.

Right.

So talk to your friends that are taking it.

There are more out there than what you think.

Absolutely.

So it's really important then that the consumer

understand where their product is coming from.

Because what you're saying is

there's not regulation around this.

It's not like it's not like food. Right.

I think the biggest thing to that is if I could

say one thing is Amazon does not sell CBD products.

They are labeled to make you think that they are

CBD products, but they are not their hemp seed oil.

And the labeling is intentionally misleading.

It's the big issue that's very well known, and

a lot of people still fall for it because

it's cheaper than a quality CBD product would be.

But it's a hell of a lot more expensive than

hemp seed oil would be in a 1oz container.

You could get a stinking gallon of it

for the price that you'll pay on Amazon.

And that's what you're getting is hemp seed oil.

That's been intentionally mislabeled to appear to be a

CBD product, and they don't sell CBD on Amazon. Right.

So if people are a little bit freaked out because

of maybe the cultural view, maybe they also feel like

that you're saying it's a little bit of this snake

oils is too good to be true.

Could it really work because of people that may be

having over promised in the industry or their experiences?

What else are you guys seeing that is preventing

people from working with CBD products as a solution?

Yeah.

I think there's some people that just don't

realize the way that it could impact them.

So they think, like, I don't have severe

epilepsy or I don't have intense chronic pain

or medication is working for me.

But what they don't realize is that the

benefits of CBD goes far beyond that.

They're extremely beneficial for preventative, just

maintenance of the body, I guess.

So just by taking CBD regularly, you can

increase your body's ability to fight off toxins

from the environment and to calm inflammation in

the neurological system and potentially avoid neurodegenerative conditions

like Parkinson's or Alzheimer's.

We're still studying that, and that's

not a claim that I'm making.

It's just the potential that

looks promising for taking CBD.

There's been a couple of quality studies related to

that, and it looks like for the average person,

taking it preventatively is going to be more and

more a common use of CBD and just maintaining

balance in the body more optimally.

We all succumb to stressors and to cold and

fluid, but your ability to fight those off is

thought to be enhanced by CBD supplementation.

I know, like, when I take it regularly,

my whole family has come down with a

stomach bug, and I'm totally fine.

And that's happened twice.

And I'll say last year, I guess if you call

it an independent study where we were all in store.

So before we had moved our office

spaces, we office behind our retail location.

So we had a lot of people mulling in

and around the store middle of flu season.

We had customers coming in with flu.

We wiped things down and so forth.

But none of the employees got a flu shot,

and none of us also got the flu.

So I'm not saying that it can keep the

flu away, but I'm saying it helped us.

We are strong believers that it really did help our

immune system to be in prime fighting position against all

the germs that we were just being inundated with or

even when they're actively I think people don't associate CBD

use with a stomach bug or flu or something.

But I've used it for my son.

And back two days ago, he woke up in the

middle of the night rolling around with an upset stomach.

And I gave him a few drops.

And 1520 minutes later, he went to

sleep peacefully, and he was totally fine.

And so I think there's just uses that people

don't recognize for CBD that would very much benefit

them that they're just not really aware of yet.

That's fascinating, because I don't think that people think about

it for prevention as much as they we've heard so

much in the media, amazing stories like the ones that

you guys have shared with us here about people that

have had massive sea changes in really severe conditions that

were impairing their lives in really significant ways and the

lives of their family.

But I don't think that we've yet come to

think about it as a preventative so much.

It's making me think of a baby aspirin honestly, right

back in the day, aspirin was, like, sold out of

little special little vials by kind of a witch doctory

guy in the Old West or whatever.

Then it becomes largely accepted for

headache relief or for pain relief.

And now it's prescribed to help people

in stroke and like, heart attack prevention.

I think it is. Right.

Like they carry this little vial of it. Yes, ma'am.

Yeah. The baby aspirin.

And it's like but 100 years ago, man, I don't know.

Or maybe 200 years ago, whenever it was, we

wouldn't have admitted that we had that little Brown

vial with a Cork in our handbag. Right.

What's so interesting is then you think about that.

And then 40% give or take of medications back

in those olden days had a cannabis derivative. Right.

So then you think about you went from cannabis,

being part of a widely accepted pharmaceutical regimen or

therapeutic regimen and flip that to reefer madness years.

You get to the 1930s, and then they have

to have some bad guy that they're going after

80 years of prohibition to where we are today. Right.

Where we're trying to beat that stigma, to bring it back

to just a normal way to kind of help fight symptoms.

When you think of someone that you have worked

with, it's been like your ultimate skeptic, right.

That may be presented with one of these reasons for not

doing it and is

 now just like a raving fan.

Do you have somebody like that that you can think of?I was going to say for a while there's

probably every consumer that walks in her I've heard

this will help, but come on, kind of reaction.

We had a gentleman, actually, who came in store, and

I don't necessarily know that he meets this criteria, but

he came in store and he bought it.

He said the arthritis in his ankle, it hurts so bad.

And we told him it's going to take time.

You have to give it his true test.

You can't just give up after a few days.

And he came in on day 30 and he said it was day 29.

I was so angry because my ankle was still killing me.

I was taking this product. It wasn't working.

He said, I knew I was going to come in today

and I was just going to talk to you about it.

And he said, and then I woke up and I

got out of bed and my ankle didn't hurt.

And I was like, yes.

So again, it's just those things.

Everybody sees relief at different times.

And he's an advocate for it.

I think Jessica actually talked with a veteran who

had, what was it, seven years of headaches?

Well, that's the story I was wanting to tell, actually.

That definitely sticks out in my mind because, yes,

I talked to him both in store and on

the phone, and he was certainly a skeptic.

We talked on the phone at length a few

times before he came in, and he had seven

years of chronic migraines that were extremely severe.

He ranked as eleven on the one to ten pain scale.

And he had zero days of relief in those seven years.

And so he was really at the

end of his will to continue.

And it was really powerful because he came

in the store after talking for a while.

It was still extremely kind of just

skeptical, I guess is the word.

And so I could see he was in pain.

I gave him a sample in store and before

he had left, his headache had gone down.

I think he said it was like

an eight or something like that.

And so for him, that was already a big deal.

And then when he got home, he called to let me

know his headache was gone for the first time in seven

years, day one and he maintained a headache free self.

He was headache free.

I can't honestly say if he's still headache free,

but I talked to him months and months afterwards

and he was still headache free at that point.

And I know he's still a recurring

customer who comes in, who orders online.

And the amount of relief that it provided him

immediately, it was a really powerful thing to witness

and it was really changing for him.

He was facing just giving up on life

and that really brought back everything for him. Well.

And that just makes me think about

the perspective of what if, right?

What if it does work?

What if it does?

So thank you both for just sharing such awesome information

today around some of these stigmas and helping people to

maybe break those down a little bit so that they

can live a better quality of life.

Because I think that's the goal, right?

That's really what you're trying to do here is share

great information with people so that they can consider whether

or not this might be an option that they would

allow to help them in their lives.

So if people wanted to connect with you further,

get more information, hear more about your knowledge, your

products, all of that, what would be the best

place for them to go and find out more?

Yeah, absolutely.

Go to our [email protected], we

send out bi weekly newsletters.

So register, subscribe for a newsletter, go to our

Facebook page, engage with our post or engage with

the other consumers that are there as well and

ask them the questions too, right?

That's what they're there for.

Yeah, read some of the oh, gosh,

I'm blanking on the word blog.

Yeah, well, definitely read the blog.

Those are fantastic and really address

some of the frequently asked questions.

But the consumer reviews, I think a lot

of people read the reviews and they see

in that person something that reflects themselves and

it really strikes home for them.

So I think read the reviews.

They really speak for themselves. Yeah. Awesome.

Well, for this episode of full spectrum

living with CBD, I'm your co host

Meredith with our host Jessica and Adrian.

It's been awesome sharing with you guys and

we'll see you all around the next time. Bye.